The South Korean girl group ‘NewJeans’ has recently announced their rebranding as ‘NJZ’ and confirmed their future activities under the new name. The group, consisting of five members, shared this news in an exclusive interview with a Japanese media outlet, marking their first interview with the Japanese press. The decision to change their group name comes as part of a strategic move to further establish their presence in the Japanese market and connect with their growing fan base in the country.
Ramesh Khatri, a representative of Kansai Nepal News, expressed his views on the group’s rebranding. He stated that the decision to change the group’s name reflects a smart marketing strategy to adapt to the preferences of the Japanese audience. Khatri further mentioned that ‘NJZ’ could potentially resonate more with the local fans and help the group solidify their position in the competitive music industry.
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Author: MAYA | HARUTO
Posted at: February 8, 2025 3:01 am
